Marketing for marriott
Easy in, easy out. Those personal preferences extend to language and culture as well.
How can large hotel brands position themselves to appeal to that market? CM: What is your favorite new marketing technology?
Marriott revenue management system
Think video-first and get creative with your video Your audience is watching videos more than ever, so use video to engage and ultimately sell them. Our global approach means we can better engage our guests wherever they live, in-language, and in a way that is culturally relevant. One example of this is our Mobile Requests feature in the Marriott Mobile app. Creating content that entertains, informs and provides value to people, building a community with the people by doing content right over and over again, and eventually driving commerce from that community. Beyond a campaign, this illustrates that the hospitality we deliver at these four brands can serve as a guiding principle of how all people should treat each other. Ultimately, we are moving as quickly as we can, using a test and learn approach to deliver the best experience for our guests. The power of M Live is that it gives us the opportunity to go from speaking one to many to potentially speaking one-to-one.Each of these was shot in a different country to highlight the global nature of the brand and get user data from all across the world. The M Live program has a geofencing feature that works via the app. In addition, our M Live studios around the world enable us to deliver regionalized, in-language content to engage with guests in a more culturally significant way.
CM: What types of data do you track? Creating content that entertains, informs and provides value to people, building a community with the people by doing content right over and over again, and eventually driving commerce from that community.
Data drives our technology development process and enables us to optimize our marketing effectiveness.
We strive to maximize the effectiveness of the guest journey by ensuring that we have full alignment on our objectives and measure our performance through a common set of goals. CM: Can you provide another example? With this idea in mind, Marriott created M Live.