How readers engage with on-screen or digital content differs from print. When readers see something online, their first port of call is to question its source and authenticity.
While digital advertising and media promotion is becoming quite popular, let us focus on the classic mode of print media advertisement. Amid all the digital furore, you can understand why print might appear to have taken a backseat, what with legacy publishers laying off staff, newsbrands losing ad revenue and social becoming de rigueur for marketers.
Look no further than the Cannes Lions International Festival of Creativitywhich saw some truly innovative print campaigns awarded top honours.
But learning about haptics has reinforced why I continue to enjoy writing — and reading — words on paper.
And for anyone who thinks print is just ink on dead trees, here are five reasons why print still matters: 1. And inJICMAIL became the first standardised currency for advertising mail, making a convincing case for the power of mail in the marketing mix.
Print is a magnificent third-party tool. Branding is a crucial aspect as well, because if one does not have a distinguishable name, they have no way to stand out in the media pool. Where three-quarters of people trust news obtained from local newspapersbarely one in five trust social media.
Digital gets our attention, but print gets our respect.
Want to know more about our print advertising solutions?